Dr Clark is an experienced research professional with a background in anthropology and a PhD in sociolinguistics, which used online forums and incident reports as research data sources. Through her academic training and consultancy with a variety of public and private sector organisations including the Ministry of Justice, BEIS, DIT, the Home Office, Civil Aviation Authority, Federal Aviation Administration, and KLM, Barbara has a deep understanding of user research techniques and practical experience of their use in high profile projects.
In addition, Dr Clark mentors junior staff and provides PhD-level supervision to UK and international research students, and coaches senior executives and start-up founders on strategic use of language and professional identity construction. Dr Clarkâs research has international reach; she has appeared on the BBC World Service, and her work has been featured in the Times, the New York Times, the Financial Times, and the English Language Gazette.